Conversions from Conversation (B2B Growth Summit 2020 – Virtual)

I’ve been speaking with a lot of leaders of organizations who are looking to grow during the pandemic and the challenge they seem to be experiencing is that they’re trying to appeal to a wide market and they take their content to such a generic level to try to appeal to everyone that they’re really not applying to anyone.

I gave this talk at a conference recently (virtual) about how to leverage technology to have one-on-one conversations at scale, that better meets their needs for what they’re looking for in terms of a service or product, and better meets your needs in terms of sales.

If you’re looking to grow your organization during the pandemic, this may be a great resource to help you leverage technology to better serve your audience. and to shorten that time to close for your prospects.

View or download resources at
https://www.codeconspirators.com/cfc/

#marketingautomation #digitalmarketing #salesenablement #hyperpersonalization

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Five Menacing Monkeys

Long ago, Five Menacing Monkeys were placed in a cage. In that cage was a ladder that led to a ripe bunch of bananas. The catch was that a powerful water hose was connected to the ladder.

When the first monkey raced up the ladder to reach for a banana, the entire cage was drenched with water. Another curious monkey made an attempt. She rushed up the ladder…

Let it be

Almost 50 years ago, the Beatles whispered to us some words of wisdom: Let it be, let it be, let it be, let it be. One of the most relatable passages in Meditations is actually about just that. Marcus writes about sitting next to someone who smells or has bad breath. You can almost feel his frustration.