I’ve been speaking with a lot of leaders of organizations who are looking to grow during the pandemic and the challenge they seem to be experiencing is that they’re trying to appeal to a wide market and they take their content to such a generic level to try to appeal to everyone that they’re really not applying to anyone.
I gave this talk at a conference recently (virtual) about how to leverage technology to have one-on-one conversations at scale, that better meets their needs for what they’re looking for in terms of a service or product, and better meets your needs in terms of sales.
If you’re looking to grow your organization during the pandemic, this may be a great resource to help you leverage technology to better serve your audience. and to shorten that time to close for your prospects.
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