75% of users judge a website’s credibility based on aesthetics alone, with 38% of visitors leaving the website if its content is presented in an unappealing manner. On the other hand, 67% of marketers rely on SEO as a means to generate relevant traffic, with customer’s journey optimization being a top priority for 35% of marketing executives. These numbers indicate a clear necessity for both web design and the website’s content strategy to work as one in order for a business’ content to go viral on the web and attract a sizable audience. However, finding the best way to combine your web design solution with subsequently published content can be tricky without the proper know-how – which is what we are here to explore in greater detail.
In a website redesign, though, there will be risks. How do you keep your current customers/users and your SEO position during and after this redesign? A website redesign will include a lot of thought and consideration and shouldn’t be launched without a solid strategy. Here are the steps to take.
The content you create and distribute for your business is a cornerstone of your success. But there’s a price to pay for using third-party platforms when sharing your marketing messages.
Social media is a powerful tool if you want your brand to improve its reach, leads, and traffic over time. However, misuse it, and it can hurt your brand’s reputation. The truth is, social media has so much to offer; that’s why you must be proficient enough to know how you can make the most…