Unique Paths to Purchase based on Buyer Persona

We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase.

Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors.

Most notable stats:

84% of Americans are shopping for something in any given 48-hour period.
63% of shopping occasions begin online.

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